Communication Competency Self-Assessment

Communication Competency Self-Assessment PART 1: Communication Competence Analysis Pick two to three competencies from the listing for which you feel you are currently strong, and describe why you feel that way. Pick two to three competencies from the listing for which you feel you currently need improvement, and describe why you feel that way. Each section should be written with at least three paragraphs (with a minimum of three to four sentences each) of commentary, which is in addition to any quoting from the listing you may choose to do.It may be helpful to explain your thought process and provide examples to give explanation to your descriptions of why you feel that way.This is not a formal paper, but college-level spelling, grammar, and syntax are expected. S = strength NI = needs improvement _S_ 1. I’m sensitive to contexts of communication. I recognize that changes in physical, cultural, social– psychological, and temporal contexts will alter meaning. _S_ 2. I assess my channel options and evaluate whether my message will be more effective if delivered face-to-face, through e-mail, or by some third party, for example. _S_ 3. I look for meaning not only in words but also in nonverbal behaviors. _NI_ 4. I am sensitive to the feedback and feed forward that I give to others and that others give to me. _NI_ 5. I combat the effects of the various types of physical, psychological, and semantic noise that distort messages. _S_ 6. I listen not only to the more obvious content messages but also to the relational messages that I (and others) send, and I respond to the relational messages of others to increase meaningful interaction. _S_ 7. Instead of looking only at the punctuation patterns, I also look at the patterns that others might be using in order to understand better the meanings communicated. _S_ 8. Because communication is transactional, I recognize that all elements influence every other element in the communication process and that each person communicating is simultaneously a speaker/listener. _NI_ 9. Because communication is purposeful, I look carefully at both the speaker’s and the listener’s purposes. _NI_ 10. Because communication is inevitable, irreversible, and unrepeatable, I look carefully for hidden meanings, am cautious in communicating messages that I may later wish to withdraw, and am aware that any communication act occurs but once. _S_ 11. I am sensitive to cultural variation and differences, and I see my own culture’s teachings and those of other cultures without undue bias. My Competency Strengths _S_ 2. I assess my channel options and evaluate whether my message will be more effective if delivered face-to-face, through e-mail, or by some third party, for example. Number two is definitely one of my better strengths out of the competencies listed. Recognizing the different methods of communication is definitely important in how a message can be relayed. Before I want to send a message across, I always think about how it may be portrayed depending on which method is used and which will be most effective. There was a time when I thought about sending a text message to a friend about a certain topic. However, I decided that if I sent the text message, there may be some confusion and may have been taken completely out of context. In the end, my friend and I discussed it in person and he was very grateful we did and that I decided against the text message. I think text messaging can be so emotionless. Although I am not perfect, as no one is, I think I have a pretty good understanding about the differences in which a method of communication can make. I think all it takes is a matter of stopping for a second and thinking about how the words someone is reading over an e-mail or text message may differ as opposed to just going to talk to them about it. Granted, sometimes an e-mail is a completely efficient way to send out a simply message to a large amount of people. _S_ 11. I am sensitive to cultural variation and differences, and I see my own culture’s teachings and those of other cultures without undue bias. Number eleven is another one of my strengths from these competencies. Over the years of working in a hospital, I have learned to understand that there are so many different cultures out there and it’s only fair that we do not think of as our own to be the â€Å"best† or the â€Å"right† one. This is something that I have never had a problem understanding; I was raised to be respectful of other cultures whether or not I may agree with their beliefs. As I have mentioned, working in a hospital has exposed me to many types of different cultures. There have been a few instances where our patient was a Jehovah’s Witness; in which did not accept blood in the event they needed it. This was their belief, and as hard as it is to want to just give them blood in an emergency, their wishes must be respected even though others may not have agreed with the decision. It’s important not to be biased in our own culture. There are so many different types of people in this world, and I think that it’s a great thing. I believe that are a lot of people out there who are very biased of their own culture and don’t understand why people have different beliefs. If we do more to educate others on different cultures, then it’s possible more and more will understand cultures other than their own. My Competencies Needing Improvement _NI_ 5. I combat the effects of the various types of physical, psychological, and semantic noise that distort messages. Number five is one of the communication competencies that I understand but I need to improve on. Sometimes I get easily distracted in fully grasping the messages that are being portrayed. I need to work on trying to ignore other noises that happen between the sending and receiving of messages so I can decode exactly what is being sent to me. There are a lot of distractions with working in the operating room; a lot of things go on at once. On one instance, the patient we had wasn’t doing so well and a lot of activity was going all at the same time; several people were asking me for things all at once. I managed to give everyone what they needed but I remember thinking how overwhelmed I felt and how all of the communication that was being thrown at me was jumbling together because of all the â€Å"noise† that occurred between all of the messages; I have to work more on learning how to separate out the distractions. I look at it as a small challenge to myself to work on ways that will help me learn to cut out so many distractions. I will try to take each message that is being sent to me and focus on it instead of hearing the â€Å"noise† that comes along with it. I think if I become successful at this, I will have a much easier time understanding what is being communicated to me. _NI_ 10. Because communication is inevitable, irreversible, and unrepeatable, I look carefully for hidden meanings, am cautious in communicating messages that I may later wish to withdraw, and am aware that any communication act occurs but once. Number ten is the other communication competency that I feel I need to make improvements on. I understand that communication is unrepeatable, irreversible, and inevitable, but sometimes I don’t think long enough about what I’m going to say and just say it and regret it later. Also, I don’t always see all of the hidden meanings behind some of the things that I say or things others say to me. I think at times I try to convince myself that what I say can be justified and taken away when it usually cannot. I can remember one time I sent an e-mail to someone after a disagreement and because I was so angry while writing the e-mail, I wasn’t thinking about exactly what I was saying and the consequences it was going to have later on. I had sent the e-mail and in the mean time had calmed down and reread the message and couldn’t believe the things I had said and it was too late to take it back; I couldn’t jump into the computer and reverse hitting the send button. The issue was eventually resolved but made me realize that I need to work on thinking more before putting words out there that are irreversible. I think one of the best things I can do in the future to avoid the type of situation I discussed above from happening again is just to step back and look at what I am saying before sending the message. Thinking about the consequences that may occur from saying something the wrong way is a motivator to be more careful. Also, trying to see the hidden meanings behind words before saying them to people I think will avoid any issues as well. PART 2: General Improvement Strategy The one communication competency that I am going to focus on for part two of this assignment is number ten. I understand that all of the competencies that I need to improve on are important but I want to elaborate a bit more on this one and see if I can plan out different ways to improve on it. The Problem: When I am angry or upset about something and want to confront the issue, I do not always fully think about what I’m saying before I say it, therefore living with the consequences of being unable to take back words. The Goal: To think more about what I say before I say it and to really realize how bad the consequences may become. The Plan: There are several things I plan on doing to improve on my problem. I will first think harder about what I am going to say before saying it. I will also step back and take a deep breath before writing out or saying harsh words. I will think about how my words may have hidden meanings to someone else. I will then use what I have learned in the past from the consequences of speaking/writing things I do not truly mean to avoid the same in the future. Test of Measurability: I will know that I have improved on my plan once I am in a situation where I may be upset about something and go to approach the person or an e-mail to someone and I use a better selection of words. I know my plan is going well when I wait to press the send button and reread what I have written to look for things that may mean more to the person that I realize. I will have achieved my goal when I see more positive outcomes and communication with the person I am having issues with. The list of competencies in part one of this assignment, with the exception of my insertions of â€Å"S† and â€Å"NI† are taken from: DeVito, J. (2013). Essentials of Human Communication [VitalSouce bookshelf version].  Retrieved from http://devry.vitalsource.com/books/9781269649261/id/pg23

Recruit Select and Induct Staff

PROJECT 1 RECRUIT, SELECT AND INDUCT STAFF Introduction Baker’s Delight is Australia’s most successful bakery in Melbourne CBD. Over the past 20 years, this Australian owned Company has grown over 70 bakeries across the Melbourne. Every day, in every bakery, Baker’s Delight bakers create a range of traditional and gourmet breads. All products are baked from scratch, fresh daily on the premises. Baker’s Delight is distinctive in appearance, branding, product quality and customer experience. The company’s philosophy underpins every action: Best Environment, Best Service, and Delightful Product.The mission of Baker’s Delight brand has been built on our commitment to the quality of our product, the development of our people and the delight which the combination of these two elements brings to our customers. ORGINISATIONAL CHART: Manager Manager Head Chef/ Head Baker Head Chef/ Head Baker Sue Chef Sue Chef Baker Baker Baker Baker Receptionist Rece ptionist Apprentice Baker Apprentice Baker Head Waiter Head Waiter Chef de Partie Chef de Partie Trainer Trainer Waiter Waiter Apprentice Apprentice Trainer TrainerApprentice Apprentice Trainer Trainer The Objectives of the Bakeries are:- * Having a passion for fresh, delightful bread. * Creating delight with every one of our customers. * Creating an environment which promotes growth for all stakeholders, in the areas of wealth creation, learning, and personal development. * Providing a sense of fair play toward all stakeholders within taste bakery. * Promoting openness between all stakeholders. * Ensuring all stakeholder activity adds value. * Ensuring all stakeholder activity sells more bread.Reasons for Recruitment According to our HR policies, the recruitment and selection process begins for the vacant position. The position is vacant due to many reasons. One of our Baker, who had been working with us for the last 6 years has decided to go back to India to open up his own cateri ng business. So now Baker’s Delight needs a new Baker. Also we have vacancies for Part Time and Casual Staff for Front Desk and in Production Area. We need some Extra staff for these positions, as our customers are increasing.Job Analysis Job analysis is detailed and systematic study of job, it can be defined as a process of determining by observation and study the task, which comprise the job, the methods and equipment that are essential for the job and the skills and attitudes that are required for successful performance of the job. * What is the main objective of job, why the position does exists * What is the main purpose of the job? * Job title, location, date, job summary * Duties, responsibilities, skills and specific tasks * Have relevant qualification, experiences Skills and abilities * Knowledge of relevant work tasks and working environment. Job Description of a Baker * Check production schedule to determine variety and quantity of goods to bake. * Measure and mix ingredients to form dough or batter, following recipes. * Roll, cut, and shape dough to form rolls, pie crusts, tarts, cookies, and related products. * Cut, peel, and prepare fruit for pie fillings. * Place dough in pans, molds, or on sheets and bake in oven. * Observe products while cooking and adjust controls. Mix icings and other toppings and decorate cakes, pastries and other baked goods. * Use a variety of kitchen tools, including electric mixers, pans, rolling pins, and cutting tools. * May develop new recipes. Job Specification It is a statement of minimum acceptable qualities required for proper performance for the job. It has a written record of physical, mental, social, psychological, and behavioral characteristics of a person should poses in order to perform the job effectively. For ex, for the job of pastry cook minimum certificate III and 1 year working experience is must.It is a statement of employee characteristics and qualifications required for satisfactory duties a nd tasks comprising a specific job or function. Selection Criteria Our selection criteria policy is a task to draw up a description of ideal applicant. This is the statement that describes the qualifications, knowledge, skills, abilities, and experience that are required for a job. Examples of criteria that employers are often interested in, include: * Ability to communicate effectively * Leadership skills * Team work skills * Willingness to learn * Ability to solve problemsSelection Criteria of a Baker To be considered for this Role, you need to be able to meet the following Selection Criteria:- * Ability to be available for work across the 7 days of the week, which may include evening work and some public holidays (starting times can be as early as 3am) * Work in a fast-paced team environment * Communicate with customers and staff * Portray a positive attitude * Complete duties as directed by your manager/supervisor * Abide by company policies and procedures at all times * Proved evidence of your trade qualification Train, develop and supervise apprentices and staff in the Bakery Department * Have an eye for detail * Only applicants with previous experience as a Baker will be considered for this role. Personal Attributes The criteria of the company's personal specification list must be measurable, specific and justifiable according to the position. This means that the company cannot ask unrealistic expectations of those looking to fill the position. Once these specifications are outlined, they must be followed for each individual that applies for the job, meaning they cannot be changed from applicant to applicant. ————————————————- knowledge of bakery products and ingredients * ————————————————- skill in baking, icing and cake decorating * ————————————————- knowledge of mixing and baking processes * ————————————————- skill using mechanical mixing and baking equipment * ————————————————- knowledge of health and safety regulations * ————————————————- rganizational skills * ————————————————- communication skills * ————————————————- Basic math’s skills. Advertising A job advertisement is placed when a vacancy arises within a company or organization. Advertisement 1 Bakers Wanted * Start ASAP * Melbourne CBD * $20hr + paid overtime! Our client is looking for additional Bakers to help with the growing production of baking goods. You will be working alongside professionals in a friendly and dynamic team.To apply contact our manager or send your resume on following e-mail address- [email  protected] com Contact no. 0456728357 Baker * Melbourne CBD * Qualified Baker | | Baker’s Delight Group is a premium food business encompassing the manufacture and retail of French / European style breads, cakes and pastries. Our one employee is leaving and we are seeking a qualified Baker to join our teamDuties -Setting up and running a semi industrial line, mixing and weight up workHours:   5. 0am   –   2. 00 pm  Ideally, you will have * 2 years + Bakery experience * Qualified Baker * Quality focused * Reliable and pound of t he finished productIs it time for a new challenge and broaden your experience at the same time. We look forward to your application To apply contact our manager or send your resume on following e-mail address- [email  protected] om Contact no. 0456728357 | Baker * Melbourne CBD * Qualified Baker | | Baker’s Delight Group is a premium food business encompassing the manufacture and retail of French / European style breads, cakes and pastries. Our one employee is leaving and we are seeking a qualified Baker to join our teamDuties -Setting up and running a semi industrial line, mixing and weight up workHours:   5. 00am   –   2. 0 pm  Ideally, you will have * 2 years + Bakery experience * Qualified Baker * Quality focused * Reliable and pound of the finished productIs it time for a new challenge and broaden your experience at the same time. We look forward to your application To apply contact our manager or send your resume on following e-mail address- [email  p rotected] com Contact no. 0456728357 |Advertisement 2 Advertisement 2 Part Time ;Casual Positions for Front Desk and in Production Area Vacancies exist for highly motivated people to join our busy, hardworking team. Applicants should have proven experience in food preparation handling, strong customer service/communication skills and be able to work quickly. Ability to work in a team or alone is essential. Casual applicants must be available some Saturdays and during busy times within the hours of 6am to 6pm week days. Part time hrs is from 11am to 6pm Monday to Friday.Please send your written application and resume at the following e-mail address: [email  protected] com Contact no. 0456728357 PROCESS OF RECRUITMENTWe have given the advertisement for these two jobs in The Leader and on Employment website. We also advertise these in our company by sending mail to our different department because sometime we have some casual and part time employees who have the related skill and exp erience in same field. After given the advertisement we get response from so many candidates for these jobs. They send us resume.For the selection of right candidates we follow the following process:- SORTING By this process we select that candidate who fulfils our requirements. Sometime people send their resume without checking requirements of given advertisement. We select 50 candidates who fulfill our requirements. We send them interview letters to conduct interview. FIRST INTERVIEW OF SELECTED CANDIDATECandidate who receive the interview letter come for the interview. This interview conducts by the management members.In this interview we just check that if the candidate has related experience, how is his/her communication skills, about the qualification and introduction of candidate. Management members call the candidates one by one and interviewing them. They have the interview checklist according to marks they select some candidate for the further process on the basis of check list marks. SHORT LISTIn this interview management members select 30 people on the basis of their communication skills, qualification etc. SECOND INTERVIEWThis interview is held after short list. In this interview 20 selected candidate take part.In this MD ask some questions related to job and sometime it is performance based. MD ask the following question to the every candidate INTERVIEW CHECKLIST In this checklist interviewer check the candidate’s skill, qualification, experience. Attributes etc. and compare it with other candidates. In the last, total the marks of every candidate and give the priority to that get the high score. QUALITIES| CANDIDATE A| CANDIDATE B| TOTAL MARKS| ATTRIBUTES| | | | SKILLS| | | |QUALIFICATION| | | | EXPERIENCE| | | | In the second interview we select 10 people. 5 for Baker’s job and 5 for part time staff for Front Desk and for Production Area. FINAL INTERVIEWFor this interview we selected the 20march and sent the letter of interviewing date to the selected candidates. On the above day, in the interview, Manager of Bakery will ask some important questions to the candidates which is the best part about asking requirement . Then we select the best candidate for the above positions.In this interview the candidate will be asked about police check and requirement of company like permanent residency or if he/ she has valid working visa etc. In this interview we select the Renu Rai as a Baker, Lee Williamson as a part time staff for Front Desk and Shiv Kumar for Production Area.. Application 1 COVER LETTER Name- Address-Contact no-Email- Dear Sir/Madam,I have enclosed my resume to provide you with an overview of my experience.I have done Certificate III in Food Processing (Retail Baking and Patisserie). Now I am pursuing Diploma in Business Management. I have experience of packing, loading, unloading and customer service. I am working with IKEA in Richmond. I am confident and well disciplined with a desire to work in pati sserie field. I am quite willing to become a baker. I wish to build on my achievements and take on a position as a Baker in this area. I would be very pleased to discuss my application further with you at your convenience.The above information and contents are true to the best of my knowledge and belief and nothing has been concealed there in. Yours sincerely,———- RESUMECONTACT DETAILSNAME – ADDRESS – MOBILE – EMAIL – CAREEER OBJECTIVESSUMMARY – TO SECURE A MANAGEMENT POSITION IN A HIGH GROWTH COMPANY WITH CONSIDERABLE ADVANCEMENT OPPURTUNITIES. IDEALY , IN A BUSINESS DEVELOPMENT CAPACITY WITH EMPHASIS ON STRATEGIC PLANNING.EDUCATIONAL QUALIFICATIION * INSTITUTE – DELLA INTERNATIONAL COLLEGECITY/COUNTRY – MELBOURNE / AUSTRALIA QUALIFICATIONS – CERTIFICATE III IN FOOD PROCESSING (RETAIL BAKING AND PATISSERIE) AND DIPLOMA IN BUSINESS MANAGEMENT * INSTITUTE – NATIONAL COLLEGE OF INFORMATION TECHNOLOGYCI TY/COUNTRY – MUKATSAR / INDIAQUALIFICATIONS – POST GRADUATE DIPLOMA IN COMPUTER APPLICATIONSCOMPLETE – APRIL 2009 * INSTITUTE – PUNJAB UNIVERSITY CHANDIGARH CITY / COUNTRY – MUKATSAR / INDIA QUALIFICATIIONS – BATCHELOR IN ARTS COMPLETE – 2006EMPLOYMENT HISTORYPizza at Home , BraesideSTART DATE – 1st of June,2010 END DATE – 15th of August,2010TITLE – ASSISTANT BAKERRESPONSIBILITIES – MAKING DOUGH FOR PIZZAS AND PREPARE THEIR TOPPINGSMOORABBIN DRY CLEANERSSTART DATE – 1ST JANUARY , 2 009END DATE – 30th MARCH , 2010TITLE – DRY CLEANER AND IRONERRESPONSIBILITIES – ALL DUTIES -IRONING , WASHING AND DRYCLEAN CLOTHES ,CLEANING AND ATTEND CUSTOMERSKIEV BAKE HOUSE MOORABBINSTART DATE – 20TH OF OCTOBER 2009 END DATE – 10TH OF JANUARY 2010Title – 2 MONTHS EXPERIENCE AS A BAKER RESPONSIBILITIES – PACKING AND CUTTING OF BREAD AND CLEANING SHOPBAWARCHI INDIAN RESTAU RANTSTART DATE – 25TH NOVEMBER 2009END DATE – 28TH MARCH 2010TITLE –KITCHEN HANDLING ; FRONT AT DESK ; WAITRESSRESPONSIBILITIES – ATTEND CUSTOMERS AND SERVE FOODRAPID PACK CLAYTONSTART DATE – 1ST SEPTEMBER 2009END DATE – 31ST OF DECEMBER 2009TITLE – PACKER RESPONSIBILITIES – PACKING CHOCOLATES AND OTHER GIFT ITEMSSKILL SUMMARY NON TECHNICIAN SKILLS : TEAM BUILDING ; NEGOTIATION and STRONG ANALYTICAL SKILLCOMPUTER SKILLS : MICROSOFT WORD ; EXCEL ; ACCESS ; VB SCRIPT; JAVA SCRIPT ; WEB TECHNOLOGY ; RDBMS ; COMPUTER NETWORKING ; LANGUAGES : C ; C++INTERESTS MUSIC ; READING ; PLAYING ; COOKING; WATCHING MOVIES ; TRAVEL REFERENCES * CHARLES AZZOPADO (CABINET MAKER) (FINE LINE CABINETS 34-37 INDUSTRIAL DRIVE , SUNSHINE) CONTACT NO- 0416143072 * PAM TANDON (BAKER) CONTACT NO -0425004500 * JOGRAG SINGH (BAKER) ( WOOLWORTS, AIRPORT WEST) CONTACT NO- 0458693259 Interview: Interviews are more likely to be professional and effective if the y are well prepared. Committee members should prepare questions prior to the interviews.Questions should be based on the selection criteria and all applicants should be asked the same core questions. In preparing questions, committee members should take care to ensure that questions do not give rise to a breach of discrimination laws. What to ask? The Questions should be: *    Based on the selection criteria as specified in the position. * Focused on the skills, experience and knowledge required for the job. *    Assess the experience of the applicant in carrying out tasks relevant to the criteria. What not to ask? * Are you married? * Do you have children? * Have you been diagnosed as having a mental illness? * Where do you go to church? * Where you were born? Interview Questions On the day of the interview, it is recommended that the selection committee meet approximately 30 minutes prior to the commencement of the first interview to discuss the interview format. It is recomme nded that during the interview, the selection committee will ask the following Questions to Candidate: 1. Please elaborate about your qualifications, experience and skills? 2. Tell us something about the roles and responsibilities that you had in your previous positions? 3. Explain how you would be an asset to this organization? 4. How do you get along with your Co-Workers? 5. What is more important for you among high salary, job recognition and advancement? 6. Do you have your own transport? 7. Can you start early in morning? 8. Can you do work in a team? 9. Can you able to do overtime shifts in busy days? 10.Can you able to do a roaster shifts? 11. Are you willing to commence work at Short Notice? 12. Do you have Basic Computer Skills and good communication Skills? 13. Are you willing and able to go through and pass a national Police Check? 14. Are you willing to go through and pass a Medical Examination? 15. Do you have your own Safety Boots and Vest? Receiving application â€⠀œ According to our human resource policy after advertising policy, we receive the applications of the candidates. It is a duty of one of our officials is to determine that how many applications have been received. After receiving applications we have installed software to provide real time access and feedback.It gives reliable results and saves time Reference Check Policy After interview we do a reference check policy to check the applicant’s work history or credibility. Often only the reference of the successful applicant are checked this is the getting of the opinion of someone for whom the candidate has worked for in the past can be extremely helpful. TEMPLATE OF REFERENCE CHECK: – Date Reference check for Position applied for Referee name Title/company Phone Candidate role in company Time period of Employment of Candidate Rejection Letter According to hr policy we always send a rejection letter to those candidates who are unsuccessful for the position.This process is done to inform the applicants about the results and it shows the professionalism of our tea Rejection Letter Template Applicant Name: Street Address: City: Dear ——-, Thank You for the opportunity to meet with you and discuss your qualifications for the position of a Baker. While we were impressed with your background and experience, we have concluded that another candidate's qualifications more closely match our requirements. We sincerely regret that we cannot offer you employment in our bakery at this time. You have our best wishes for success in locating the career opportunity you strive towards. We will retain your resume in our files to review for future openings for up to six months.In the event of an appropriate available position, we will not hesitate to contact you. Regards ———— Offer of Employment Once the decision has been taken the successful candidate has been informed by offer of employment, which includes the following:- * Congratulations for the employment * Confirm start date, salary and other relevant information * Position acceptance * Joining time * Annual leave * Warm regards Offer letter Address: City : Date : Candidate Name: Address : City : Dear ——-, Baker’s Delight is pleased to offer you the position of baker. In this position you will be reporting to John.The starting salary offered for this position is $50,000 annually, paid every two weeks. Your acceptance of this offer and commencement of employment with the Company are contingent upon your execution of the Company’s standard form of Confidential Information and invention Assignment Agreement (the â€Å"Confidentiality Agreement†), a copy of which is enclosed for your review and execution, prior to or on your Start Date. On your first day of employment, you will be provided with additional information about the objectives and policies, benefit programs and general employment conditions. To fulfill fed eral identification requirements, you should bring documentation to support your identity and eligibility to work in the Australia.We are pleased to have you join the Baker’s Delight team as a member of what we feel is an organization that offers each employee an opportunity for personal and professional development. If you have any questions, please do not hesitate to contact me at . We look forward to working with you in the future, and hope you will find your employment at Baker’s Delight a rewarding experience. Baker’s Delight ACCEPTED AND AGREED: By: ——- ___ _______________ Signature Date: 8 Nov 2010 ______________________ Name _________ ____________ Title By: _____________________________ Date: __________________ Candidate Signature _____________________________________ Name InductionOnce a new employee has been hired, he or she needs to be introduced into the workplace, make him familiar about the working area this is induction policy. Accor ding to our hr policy the new staff and staff are systematically introduced to their jobs, co-workers and the organization and provided with the information required to succeed and develop in their new role. This will be achieved by: * Welcoming new staff and familiarizing them with the workplace, Goals and strategic directions; significant policies and procedures; relevant staff; the new employee's work location. * providing information to enable new staff to perform their responsibilities and assist any workplace adjustment; and * Encouraging commitment to the Goals of the bakery. * OHS PolicyAn OHS Policy is simply a method of stating how you, your employees, and visitors are expected to behave when they are on Company property or performing Company related activities. As an employer you are required by law to provide a ‘safe system of work'. This means you need a method of communicating, duplicating and implementing a safe way of working. The basis for this process begins with your Occupational Health and Safety Policy GENERAL INDUCTION PROGRAM Duration| Description| Who’s in charge? | 1hour| Describe a Bakery| RestaurantManager| 15 min| Cash register| Cash Manager| 1 hour| Products| Sales Manager| 30 minutes| Introduction with Workers| RestaurantManager| Emergency control organization for building A policy on the control of emergencies and critical incidents .This policy outlines the structures and functions put in place for the management of emergencies and critical incidents at taste bakery. * Non smoking policy Smoking is strictly banned on the premises accordance with the non smoking act. Staff is allowed to smoke only in the car park. It keeps the workplace environment smoke free. * Safety and security policy Bakers Delight aims for excellence in workplace health and safety, and is committed to ensuring the health, safety and well-being of its staff and customers. Workplace health and safety is both an individual and a shared responsibil ity. Its success depends on commitment from all members of the staff. NoteAnalyze strategic and operational plans and policy to identify relevant policies and objectives In our bakery we have both strategic and operational plans which make our work more efficient. By following the strategic policy we have planned to open our new franchise in the next three months and to work effectively in our daily routine work we try to improve our skills. Utilize appropriate technology to improve the efficiency and effectiveness of the recruitment/ selection process: While developing our Policies and Procedures to make it more effective and efficient. We try to take help from different media sources, news agencies, in order to short listing and interviewing, candidates. We use HR management advanced technology software.Trial and measure against your objective, all forms, procedures and induction processes The objective of our firm is to recruit the best team of employees because it helps to incre ase the profit of our bakery. Our induction policy is quiet easy and simple to selected new employees and in a very short time they can understand their duties completely. INDUCTION CHECKLIST VENUE:| INDUCTION DATE:| INDUCTION CONDUCTED BY:| ATTENDIES:| ————————————————- WELCOME NEW EMPLOYEE Yes No ————————————————- INTRODUCTION OF COMPANY Yes No ————————————————- COMPANY ORGANIZATION Yes No ————————————————-OHS REQUIRMENT Yes No ——————————————â⠂¬â€Ã¢â‚¬â€- LUNCH Yes No ————————————————- COMPANY TOUR Yes No ————————————————- SIGNING PAPER Yes No ————————————————- POSITION REQUIRMENT Yes No ————————————————- INTRODUCTION TO CONCERNED Yes No DEPARTMENT ————————————————- ROSTER PROVIDED Yes No SIGNATURE:

Corporate Governance and Ethics Essay - 1498 Words

As a CEO of a corporation there is nothing more rewarding then maximizing the wealth of your shareholders, in addition, to increasing the value of the firm. However, it should not be done unethically and jeopardize the financial, social status as well as the reputation of the company, ultimately causing them to suffer in the end. There are systems put into place to avoid such acts that are generally overseen by the board of the directors of organization. In most companies the board of directors consists of shareholders or former employees of the company. Due to the recent scandals in corporate America many companies have acted quickly in actually implementing rules and regulations. They are sometimes referred to as the ethical codes.†¦show more content†¦Women are known to be a bit more â€Å"sensitive† than a man, therefore she’ more opted to working or dealing with charitable events due to their dire need of help. I am not implying that companies headed by women are more or least successful than one headed by a man. I am simply implying that they will do better in the â€Å"social responsibility aspects of the big picture. Ethical codes are normally adopted by corporation to help set forth the moral structure of a company. They are often set up to help organizations to make the â€Å"right† decision in certain situations. Ethical codes generally has three different levels (Wikipedia, 2011), code of ethics (corporate and business ethics), code of conduct (employee ethics), and code of practice (professional ethics). Code of ethics is defined as the general principals of an organization that summarizes their beliefs (QFinance – The Ultimate Resource, 2009). Rodriquez-Dominquez, Gallego-Alvarez, and Garcia-Sanchez (2009) state â€Å"recent corporate scandals have demonstrated the need to create internal codes of conduct and apply them to the members of the board of directors and top management in order to uphold the reputation, ethical behavior and integrity of the company†. (p.187) According to (Rodriquez-Dominquez, 2009), recent research has shown a positive correlation  "between corporate social responsibility and several characteristics of corporate governance†. The results also showShow MoreRelatedThe Ethics Of The Corporate Governance1564 Words   |  7 Pages The Corporate Governance refers to the mechanisms, rules and regulations in which companies and governing bodies are put into task on various occurrences under their performance. It can be said to be a guideline which directs how companies achieve their objectives and more so how these objectives are set. In this case, abiding to the ASX corporate Governance Council has its merits and limitations at the same time. By abiding to the principle of laying solid foundations for the oversightRead MoreCase Studies of Business Ethics Corporate Governance3354 Words   |  14 PagesAn Assignment of Business Ethics amp; Corporate Governance CASE STUDIES Module I BHOPAL GAS TRAGEDY December 3, 2009, marked the 25th anniversary of the worlds worst ever industrial disaster - the gas leak that occurred at Union Carbide India Ltds (UCIL) pesticide plant in Bhopal (Madhya Pradesh, India). The tragedy that instantly killed more than 3,000 people and left thousands injured and affected for life, occurred when water entered Methyl Isocyanate (MIC) storage tank No. 610Read MoreEmployment-At-Will Doctrine - Law, Ethics, and Corporate Governance1278 Words   |  6 PagesEmployment-At-Will Doctrine Ronald V. 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Answer: Ethical dilemma: There are two reasons for such generosity from the SupplierRead MoreWhat Must Be Done to Improve Ethics in Finance and Corporate Governance?1211 Words   |  5 PagesU10A2- Essay Louise Pettiford What must be done to improve ethics in finance and corporate governance? Corporate governance can be referred to the rules, processes, or laws by which businesses are operated, regulated and controlled. It can also refer to internal factors defined by the officers, stockholders or constitution of a corporation. 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Primark’s best practice frame work is discussingRead Morecorporate governance1590 Words   |  7 PagesSummary: Corporate governance is an essential part of modern company operations and management , it relates to business ethics, code of conduct and system to manage a company. However, there are many corporate scandals due to the failure of corporate governance. This report analyzes the corporate governance from multiple aspects. It is through the understanding the relationship between corporate governance and business ethics, evaluating the ASX principles as a guidelines to corporate governance and analyzingRead MoreWhy Ethics Are Important to Auditors1355 Words   |  6 Pagesit. Although the process producing a judgment may involve an audit as an independent professional, its aim is to give a measurement instead of expressing an opinion for the accuracy of statements or the level of excellence in their performance. 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Satyam had established it’s self as a global IT company. By 2008, Satyam’s revenues were more than US $2 billion. It received the â€Å"Golden Peacock Award† for excellence in corporate governance from the World Council for Corporate Governance. Its outside auditing firm was PricewaterhouseCoopers (PWC) and Merrill Lynch was its deal advisor. Its board of directors was made up of executive and non-executives of the company. All of the company’s quarterly and

Mixed Feminine Message in Wife of Baths Tale by Geoffrey...

Mixed Feminine Message in Wife of Baths Tale by Geoffrey Chaucer In the Wife of Bath’s Tale by Geoffrey Chaucer, various women, such as the Queen and the old hag, stake their claim to authority over men. Yet, they do so in a very covert manner. The knight has clearly abused his male power. He is a rapist. With the help of women, however, he is rehabilitated and seems to achieve the ultimate happiness. When these women support the feminist viewpoint that women should have mastery over their husbands, they are also echoing the sentiments the Wife of Bath presents in her prologue. Yet, these women abandon mastery the moment they attain it. The old hag relinquishes mastery back to her husband immediately after he grants it to her,†¦show more content†¦She does not tell the knight what to think about women, but instead wants him to learn for himself what women most desire. She gives him, â€Å"A twelfmonth and a day to seeche and lere / An answere suffisant in this matere† (Chaucer l. 915). The knight must interview count less women to find the answer to this question. He is forced to listen, and learn from their desires, instead of following his own and raping them. The Queen allows the knight to live, but forces him to consider and value women’s opinions. Perhaps she allows him to live because all men at times aggressively assert their domination over women and the better option is to rehabilitate them, rather than killing every aggressive man. While the knight is searching for what women most desire he comes across an interesting response. â€Å"For to be free, and do right as us lest, / And that no man repreve us of our vice† (Chaucer l. 942). The woman is asserting her right to freedom. Just as the knight, she longs to do just as she pleases and is unconcerned with male opinion. This is a very liberated statement, which supports both feminism and the Wife of Bath’s own opinions. She has tried to live her life in this manner. It is unclear, however, if Chaucer is using this statement simply for consistency between the wife and her tale or if he is being satirical. He could be suggesting that women are reckless and power hungry or applauding their desire for freedom and

Essay on The History of Womens Suffrage - 1535 Words

The History of Womens Suffrage This section on womens history will show the events that led to the suffrage movement and what the outcome was after the movement, plus how those events are involved in todays society. The women of the post suffrage era would not have the ability to the wide variety of professions were it not for their successes in the political arena for that time. In the early 1900’s when women were barred from most professions and limited in the amount of money they could earn, a group of suffragists led by Susan B. Anthony and Elizabeth Cady Stanton started to develop the women into an influential and powerful leaders of this country. The original women who started the suffrage movement had nothing to†¦show more content†¦In the summer of eighteen forty-eight two women Elizabeth Cady Stanton and Susan B Anthony who founded the National Women’s Suffrage Association in eighteen sixty-nine met with a small group of people determined to give women a larger sphere of action t han the laws and customs of that day allowed (Taylor 13). At this time in our country women were denied the right to vote, made to give their husbands the land and property which they may have control of, plus nearly no say in legal or professional matters. To give you an idea of what the women were up against on July thirtieth, eighteen sixty-eight a group lead by T.H. Mundine wrote a declaration stating that all persons meeting age, residences, and citizenship requirements be deemed qualified electors â€Å"without distinction of sex† (Taylor 14). This motion was referred to the state of Texas and in January eighteen sixty-nine, it was rejected on a vote of fifty-two – thirteen. The motion that was shot down was not anything to major by today’s standards. It was a simple bill to allow women to have a more reasonable portion of the burdens of government (Taylor 14). As this example illustrates women had a huge wall to climb of they wanted to be even with men in societies eyes. After women got some rights for their gender the initial charge was on its way although the next one hundred and thirty years will still contain many obstacles for women. In the lateShow MoreRelatedHistory of the Womens Movement for Suffrage and Womens Rights1200 Words   |  5 PagesPrior to the famous movement for womens suffrage in the society, women had little or no say in the society. If they happen to be working, it was gruelling things like housework that would sometimes extend over the course of the whole day, or, later on during the famous industrialization era that took place, in various factories they get paid very little and work long hours. On the other hand women had the go ahead to vote but in only some states, it was practically a big joke to think of a womanRead MoreEssay about The History of the Women’s Suffrage Movement977 Words   |  4 PagesWomen’s suffrage, or the crusade to achieve the equal right for women to vote and run for political office, was a difficult fight that took activists in the United States almost 100 years to win. On August 26, 1920 the 19th Amendment to the Constitution of the United States was ratified, declaring all women be empowered with the same rights and responsibilities of citizenship as men, and on Election Day, 1920 millions of women exercised their right to vote for the very first time. The women’sRead MoreEssay about Womens Suffrage in American History688 Words   |  3 Pages Womens Suffrage in American History During the late 19th century, women were in a society where man was dominant. Women did not have natural born rights, such as the right to vote, to speak in public, access to equal education, and so forth, did not stop them to fight for their rights. Womens lives soon changed when Lucy Stone, Elizabeth Cady Stanton, and Susan B. Anthony played a prominent role to help bring about change. Lucy Stone, an abolitionist, is one of the most important workers forRead MoreWhat was the Women’s Suffrage Movement, and How did it Change America?711 Words   |  3 PagesSuffrage: the right to vote in political elections. The men in America have always had the right to vote. They have always had the right to do whatever they wanted. Women, on the other hand, have not. They haven’t always been allowed to vote. 1920 marked a significant landmark in American history. Women in all parts of the country voted in a political election for the first time. This may not sound like that big of a deal, but to the women of the 19th and 20th centuries. In the 1800s, women wereRead MoreWomens Suffrage1114 Words   |  5 PagesWomens Suffrage University of Phoenix - Online HIS/120 - US History 1865 - 1945 November 2007 Womens Suffrage Women’s Suffrage is a subject that could easily be considered a black mark on the history of the United States. The entire history of the right for women to vote takes many twists and turns but eventually turned out alright. This paper will take a look at some of these twists and turns along with some of the major figures involved in the suffrage movement. Womens Suffrage Background Read MoreWomen‚Äà ´s Suffrage Movement of Europe1187 Words   |  5 PagesThroughout history, women have struggled for equality in all parts of the world. European women fought for suffrage for an extremely long period of time before they were granted full voting rights. Each country approved women’s suffrage at different times, but it occurred in most European countries in the early 20th century. The first country to develop universal suffrage was Finland in the year 1906(â€Å"Women’s Suffrage in Europe†). One of the last countries to become open about women’s voting rightsRead More The First World War and Womens Suffrage in Britain Essay1743 Words   |  7 Pagesimportant phase for feminism in Britain. The suffrage movement began as a struggle to achieve equal rights for women in 1872. Women then became active in their quest for political recognition, which they finally obtained in 1928. This investigation assesses the question: To what extent did the First World War lead to the accomplishment of the women’s suffrage movement of Britain in 1928? Two of the sources used in the essay, The Women’s Suffrage: a short history of a great Movement by Millicent GarrettRead MoreWomens Rights Movement1336 Words   |  6 PagesThe Women’s Rights Movement Women’s Suffrage is a subject that could easily be considered a black mark on the history of the United States. The entire history of the right for women to vote takes many twists and turns but eventually turned out alright. This paper will take a look at some of these twists and turns along with some of the major figures involved in the  suffrage  movement.   The first recorded instance in American history where a woman demanded the right to vote was in 1647. MargaretRead MoreWilson’s Opinion on Women’s Suffrage1227 Words   |  5 PagesWomen’s suffrage was a huge controversy in the 1920s. Many women wanted the right to vote and their voice to be heard. This was the time where the flappers were in action. Women were loud, bold, and daring. All they needed was equal rights; they wanted equal pay, and mainly voting rights. During this time, President Wilson was in office. Wilson won the presidential election due to his view on women’s suffrage; he was completely against it. (President Woodrow Wilson Picketed by women SuffragistsRead MoreCult of True Womanhood: Womens Suffrage1299 Words   |  6 PagesSeneca Falls Declaration of Sentiments; this historical document demanded abolishment of any laws that authorized unequal treatment of women and to allow for passage of a suffrage amendment. More than three hundred citizens came to take part in one of the most important documents written in women’s history during the Women’s Right’s Convention in upstate Seneca, New York, led by Elizabeth Cady Stanton and Lucretia Mott on July 19-20, 1848 (Ryder). Stanton became persistent when she included

Marketing Concept Free Essays

Marketing philosophy has experienced three major shifts during the history of commerce in the United States. First it was production oriented, then sales oriented, and currently it is consumer oriented. Till the late 1920s, companies had limited production capacity, and there was continuous demand for their products. We will write a custom essay sample on Marketing Concept or any similar topic only for you Order Now The belief at that time was that, one can sell as much as one can produce. The entire company used to focus on production and Marketing was limited to taking order and supplying products on time. With the introduction of mass-production, production capacity caught up with and, in many areas, exceeded demand. Now, the businesses were sales oriented. Their philosophy became selling as much as one can, by using advertisements and other promotional activities The end of World War II bought a world of choices to the consumers and a lot of competition to the existing players. There started a heavy competition for the consumer dollar. Businesses quickly came to realize that if they were going to get their share of those dollars, they were going to have to become more consumer oriented. This change in philosophy became known as the marketing concept. The Marketing concept relies on marketing research to define market segments their size and their needs. It is the philosophy that the companies should analyze the needs of their customers and then make decision to satisfy those needs better than their competition. (www.NetMBA.com) Thus, the marketing concept is essentially establishing a tangible relation between a company’s capabilities with customer needs. However, this is not the only factor that is taken into account. The marketing environment has other competitors who are planning the very same strategies to lure consumers. Herb Kelleher, CEO of Southwest Airlines says† We don’t have a Marketing Department; we have a customer department† And in the words of a fords executive â€Å"If we are not customer driven, our cars won’t be either† (Kotler, Armstrong. 2006). Companies that have embraced the marketing concept have found that it has had a strong impact on sales. They have also found that, in many respects, it has changed the way they operate. In addition the volatility of the marketing environment like and changes in the political, economic, social and technological environment, should also be taken into account, while developing a strategy. Any organization that applies the marketing concept essentially puts its present and potential customer’s needs as a guideline for its marketing and organizational operations. For e.g. – Consumers need to eat when they are hungry. What they want to eat and in what kind of environment will vary enormously. For some, eating at McDonalds satisfies the need to meet hunger. For others a microwaved ready-meal meets the need. Some consumers are never satisfied unless their food comes served with a bottle of fine Chardonnay. (http://www.tutor2u.net/business/marketing/marketing_concept.asp) However, after creating a desire in the consumers, the pricing should also be sufficiently affordable, make them actually purchase the product. The Marketing concept first analyzes the needs of the consumer and then decides the appropriate product to fulfill those needs. Being customer driven, the marketing concept starts with a target market and customers. The company then focuses on the needs of these consumers and integrates all its marketing activities towards building an effective relation with these customers. For e.g. – The shift in buying behavior from marketplace to â€Å"marketspace â€Å"made Microsoft enter into online automobile retailing with CarPoint.com. While CarPoint could not â€Å"sell† or deliver any cars, it could shift much of consumer search, comparison, and decision-making, including pricing, from the physical platform of the traditional car dealer to the virtual world of the Web (Boyd, Walker, Mullins, 2006). As is clearly seen above, such customer-driven approaches succeed, when the consumers know what they want. There is a clear need which is fulfilled by a combination of product and promotional mix. In many cases however, the customers do not know what they want or need. For e.g. – 25 years back, the concept of e-books or for that matter cell phones for a regular usage was something an average customer could not foresee. Such cases call for customer driver marketing, where the company understands the customers even better than the customers themselves. As Sony’s Akio Morita says â€Å"Out plan is to lead the public with new products, rather than as them what kind of products they want.† (Kotler, et al, 2006) SONY Corporation was the first to come up with the idea of a â€Å"walkman†, when they observed that consumers like music to be with them always. It is just as if they well â€Å"humming the music†. The idea, which was initially fiercely opposed, became a milestone in the company’s history. Marketing Communication According to Philip Kotler – Any Company’s marketing strategy requires more than just developing a good product, attractively pricing it and ensuring its ready availability to its consumers. The strategy must include communicating with its current and prospective customers, and what they communicate should not be left to chance. (Kotler et al 2006) Companies use a wide range of marketing communications to promote the company, their products and their services. A company’s total marketing communication mix consists of a combination of tools like advertising, sales promotion, public relations, personnel selling and direct marketing tools (Kotler et al. 2006). Each of these categories involves specific tools. Advertising includes brochures, flyers TV/radio broadcasts etc.   Sales promotion includes free demos, discount coupons, Sale etc. Public relations includes sponsorships, press releases etc. Personnel selling includes trade shows, sales presentations etc. Direct marketing includes telemarketing, direct selling etc. Before any company decides to go in for a specific blend of the above mentioned tools, it should first decide the message to be passed across, the recipients or audience for the message, way and means of presentation and its timing. In addition the follow-up actions after the message is passed across should also be decided, in order to avoid confusion when the orders or product information requests do start coming in. Owing to the advancements in Information technology, the consumers are now becoming increasingly aware of various choices available to them. The markets hence are seen to becoming more fragmented. Targeting these different fragmented groups becomes a challenge for the company, especially when they wish to portray different images of the company to the consumers, without affecting the overall company’s brand image. This calls in for Integrated marketing communications,IMC , the integration of the company’s entire communications channel to deliver a clear and consistent message to the consumers, regarding the organization and various products. (Fill, 2004) The first step of any marketing communication strategy is awareness. Awareness in turn starts from curiosity.   A motion-control company launched its products in the Nuremberg market fair for the first time, by placing big boxes of candies in their stall. Needless to say, this attracted the curiosity of many people, who would later become its customers, to the stall just to ‘have a look at what is going on’. There is another thing which goes hand-in-hand with awareness, the target market or audience. This factor sets the tone of the promotion in question, and the kind of message to be passed on. There are two extreme end of the tone – humor and emotional. Companies use emotional appeal concepts like patriotism, family closeness, animal welfare, sharing and giving etc. to promote their products. For e.g. – Salvation army uses moral appeal as a pull toward its goal of seeking attention. At the other end of the spectrum are the humorous ads, which are gaining more and more acceptance amongst American audience. According to various studies, light natured ads catch the attention of consumers. In one of its popular ads Budwieser and Bud light featured a wannabe donkey that wears fur hoof extensions and brays in effort to becoming a part of the Budweiser Clydesdales team (Kotler et al 2006). Message structure and format is very important, especially when print media is the desired mode of communication between the company and its consumers. Even the tele-ads are very much concerned about the overall logo and messages displayed on-screen to its consumers. The most popular example of this is the Statuary warning written on cigarette packs. They are always there, always mentioned and always displayed and yet the balance of injurious-yet fashionable is clearly visible in all of these ads. Yesmail sends clients’ promotional e-mail messages to targeted consumers who said â€Å"yes† when asked whether they wished to receive promotional offers in certain categories of interest (Winer, 2006). Choosing the media of communication is the next step. The is chosen based on getting the maximum amount of visibility and the media that creates lasting impression on the minds of consumers There are many channels that can be used in this case. For e.g. – the success of Harry Potter, collapsible scooters, the Chrysler PT Cruiser, and The Blair Witch Project is all due to word-of-mouth publicity (Kotler, Keller, 2005). The print media includes advertisements in magazine, newspapers, pamphlets etc. The most popular media still remain as the television and radio, though internet marketing is fast gaining over them. After the entire process of communication is done, one of the steps that should always be done is collecting the feedback from the consumers. This is done so as to know the effectiveness of the communication on the minds of the consumer. This total marketing communications program used while promoting a company or business is called the promotional mix. Success is all about integrating separate approaches such as PR, internal and direct marketing into one complete marketing strategy. All the promotional elements which are used to gain customers must be planned and then implemented in a coordinated way. (Smith, Taylor, 2004). References Books Fill, C., â€Å"Marketing Communications: engagement, strategies and practice†, 2nd ed., 2004, FT Prentice Hall Kotler, P. Armstrong G., â€Å"Principles of Marketing†, 11th ed, 2006, Pearson Kotler, P., Keller, K., â€Å"Marketing Management†, 12th ed., 1 March 2005, Prentice Hall Mullins, J., Walker, O., Boyd, H., â€Å"Marketing Management: A Strategic Decision- Making Approach†, 6th ed, 17 Oct 2006, McGraw-Hill/Irwin Smith, R., Taylor, J., â€Å"Marketing Communications: An Integrated Approach†, 4th ed, 1   July 2004, Kogan Page Winer, R., â€Å"Marketing Management†, 3rd ed, 31 May 2006, Prentice Hall Websites â€Å"Marketing concept and orientation†, http://www.tutor2u.net/business/reference/marketing-orientation â€Å"The Marketing Concept†, Oct. 2003, One Vision Ltd. â€Å"10 minutes Guide – Marketing Communication†, 2004, The Chartered Institute of Marketing http://www.cim.co.uk/mediastore/10_minute_guides/10minguide_marketingcommunication.pdf How to cite Marketing Concept, Essay examples Marketing Concept Free Essays In the article â€Å"Pow! Romance! Comics Court Girls† by Matthew Phillips, it features the comic company’s new market. Male readers have always been the comics company’s target market for the past several years. Commonly, the main character portrays the strength of male gender. We will write a custom essay sample on Marketing Concept or any similar topic only for you Order Now In the launching of the new comic series, â€Å"The Plain Janes†, â€Å"Re-Gifters†, â€Å"Clubbing,† DC Comics set a new target market, which are the female readers. It is a big opportunity to expand the possible customers for their market. Their market strategy is that they made the titles more appealing to the women. They based it on fantasy and romantic storylines to get girls’ attention. They emphasized female strength and their interests. By this strategic move, comic-book industry had their most significant growth. The Diamond Comics rose their sales to a 15% increase while Marvel Entertainment’s publishing-segment revenue — which includes sales to booksellers and comic shops — rose 17% to $108.5 million. This market strategy is very advantageous for both parties. It provides materials for the female readers and also an additional market implying additional income for the company. The benefit of the market expansions is advantageous not only to the customers but more importantly to the company itself. The â€Å"Nolan Ryanx Pitches Virtues of U.S. Beef To Dubious Japanese† written by Amy Chozick, was all about the campaign on how to win back the Japanese customers on buying U.S. beef products. It has been very evident that the demand for beef had decreased since it was banned in Japan at 2003 due to the outbreak of mad-cow disease. It was a big challenge since there is a huge decrease in market and also competition was intensified. Japanese ordered more than 50% of their beef from Australia. By using a promotional strategy on the declining market, their market sales had been saved. Baseball legend Nolan Ryan was made as a campaign model. The slogan â€Å"Beef makes you strong!† was thrown during a ceremonial first pitch during a baseball game at   A concession stand called the â€Å"American Meat Booth† sold boxes filled with American beef and featuring Mr. Ryan’s photo in the meat aisles at major grocery stores under in Chiba, a Tokyo suburb, last month. The campaign starring Mr. Ryan was featured in more than 2,000 different beef-related promotions over a three-month period. Once the problem was identified, promotional strategies (advertising campaign) are useful in uplifting the image of the product (U.S. beef) to the customers (Japanese consumers). Using Nolan Ryan, a well-known pitcher, as the endorser has a big impact on the Japanese since Japan is fond of baseball. He is also a credible person in line with meat knowledge since he also has his own cattle farm. In effect of this campaign, the American beef monthly sales had been doubled according to Philip Seng, president of the Denver-based federation. The cost of the promotion has not been stated but the ideal is that it should be relatively lower than the revenue. He admitted that there is a lot more to do to regain the past demand, after the sudden decline in sales due to the negative connotation of the mad-cow outbreak, but as their sales imply, the promotional campaign can be said successful.    How to cite Marketing Concept, Essay examples

Asymmetry and Regulatory Shortcomings

Question: Discuss about the Asymmetry and Regulatory Shortcomings. Answer: Introduction: The organizations that have been chosen for the understanding and analyzing of BNM/Gp8 are Malayan Banking Berhad Maybank and CIMB bank. Both of these banks come under the category of top 10 banks in Malaysia. Malayan Banking Berhad maybank is a profit making organization which provides all the banking services to its customers. It has been established in 1960 and now it is one of the largest banks by capitalization of market on the Malaysian Bourse. This bank has been ranked first in Forbes magazine among the top 500 companies of the world. This bank offers a great range of services and products which includes investment banking, Islamic banking, commercial banking, leasing and hire purchase, factoring, asset management, nominee services etc. the main vision and mission of the bank is to provide all the financial services to its clients in minimum price. Headquarter of the bank is established at Kuala Lumpur, Malaysia. It has been incorporated in May, 1960 and it is providing all the services of commercial banking. This bank has over 1750 offices in 14 countries. It has forced an intention competition in the industry that includes CIMB bank, Hong Leong, Public bank and others. The company has done very well in last few years. The growth rate of company is vastly increasing. CIMB bank has been incorporate in 1924. This bank has been merged with various other banks in Malaysia and thus finally it has been formed as CIMB bank. It has listed itself on Bursa Malaysia. Currently this bank is one of the largest financial service provider organizations in Malaysia. Headquarter of the bank is established at Kuala Lumpur, Malaysia. It is providing various financial products and services like customer banking, insurance and asset management, covering corporate, treasury; investment banking etc. this bank has 1100 branches in 18 countries. The intense competitor of the company is Malayan banking berhad, public bank and others. The company has done very well in last few years. The growth rate of company is vastly increasing. This bank falls under the category of commercial banking. BNM/GP8disclosure: Earlier all the banks of Malaysia used to follow the outdated accounting techniques to know the real worth of their assets and liabilities. They used to follow the guidelines of historical cost accounting to state the assets amount in the final documents of the company. Company used to state the amount of the asset in which company had bought that asset. For example company has bought bonds worth of $100 in 1990 (NuHtay Salman, 2013). The current value of those bonds is $1000. But this accounting technique depicts that the value must be shown only $100 in the books. So it became mandatory for the country to change these techniques because of its fake values and it was not at all useful for the investors, shareholders, stakeholders, users etc. so Malaysian financial reporting standards thought to make changes in this technique and thus they introduced the new technique named by Fair value accounting (Ameer, Othman Mahzan, 2012). This technique depicts that the market value of an asset must be stated in the final financial documents of a company. Financial standards launched the new guidelines for it. For presentation and identification of the financial documents BNM/GP8 has been introduced by the bank Negara Malaysia. BNM/GP8 discloses about the financial reporting of all the Islamic banks to provide a base for disclosure and presentation of financial statements and reports of Islamic banking institutions. The main reason behind this is to provide the good base to analyst and investors to identify the real worth of the organization and invest accordingly. Statement of comprehensive income: Comprehensive income statement is a statement of all the expenses and income recognized by an organization during a specified period. This statement includes all the finance cost, tax revenues, revenue, profit share, discounted operations, profit or loss etc. BNM/GP8 guidelines suggest that while preparing the comprehensive income statement a preparer must differentiate the interest income or expense, expenses of bad debts and separately present the non interest income and expenditure (Sarea Hanefah, 2013). It guides to preparer to present all the other items in statement which follows immediately after the PBT (profit before taxation) to reach on a perfect answer. At the time of preparing the statements organization must also focus on the 4 principles i.e. classification, liquidity, maturity analysis and concentration. There, classify all the assets and liabilities according to the nature, Check the liquidity of all the assets and liabilities, do a maturity analysis on assets and liabilities and concentrate on all the assets and liabilities. Organization specially banks must also focus on the types of all the credit facilities which have been granted by them, must care about all the maturity structures of the facilities provided by them like credit, should maintain an honest provision for doubtful debts and bad debts and must disclose about the revenue and expenditure type in comprehensive income statement. Before the BNM guidelines it was not easy for the auditors, stakeholders and other users to understand the financial condition of a company. Thus the BNM guidelines were introduced by the regulatory board to make it easy for the users to un derstand the companys strength and financial position. Statement of Financial Position: Statement of financial position shows and presents the financial situation and position of a company on a particular date. Mainly, 3 components are comprised while preparing this statement i.e. assets, equity and liabilities. According to the BNM guidelines, all the assets and liabilities must be valued under fair value accounting technique. Earlier, all the banks at Malaysia were following the historical accounting technique for estimating the real worth of an asset. So that it become easy for the users to understand the real worth of the business and they can work accordingly. BNM suggests that a preparer must follow the requirement of MFRS and use some accounting assumptions and estimates to report the assets and liabilities of the organizations. It suggests that financial statement must be prepared in such a way that it describes the true worth of an organization (Paino, Bahari Bakar, 2011). Sometimes, because of old techniques it become tough for the users to understand the position of the organization into the market so many accounting standards and assumptions must be used. This helps the directors to make decision regarding dividend and reserve, although all of the estimates depend only on the kn owledge of directors and events so sometimes results can be differ also. Still the BNM guidelines are much better than the existing principals. Description and analysis: As discussed earlier, this bank is one of the largest banks in Malaysia. MayBank follows the guidelines of BNM to prepare its financial statements and comprehensive income statement. It has been observed through the financial statements of the MayBank that the presented data is reliable and it has been presented in such a way that any user can understand it easily (Cheah, Ow-Yong, Bala Nair, 2004). It has been also observed that this bank has followed each and every guideline very smoothly. All the data have been disclosed by the company to present the honest statements (MayBAnk, 2016). While preparing the comprehensive income statements, company has followed all the guidelines of BNM and prepared its statement accordingly. The extraction of the annual report of MayBank shows that the rules and guidelines of BNM are good for the bank as well as for the stakeholders and other users. While analyzing the income statements of MayBank it has been found that all the interest income and expenditure has been shown differently and presented according to the guidelines of BNM (MayBank, 2016). The structure of this statement is totally according to the rules of GP8. It has also been found that all the data have been disclosed by the bank to make its statements more reliable. All the income and expenditure of the bank has been shown perfectly and the taxation amount has also been presented to deliver a good result to its users. It has been analyzed through the report of MayBank that all the incomes and expenses have been shown in such a way that every stakeholder can easily ana lysis the data which is required to him or her. The data even described about the dividends a shareholder would get (Ariff Rosly, 2011). Thus it could be said that MayBank is presenting its income statement in a very good manner and totally according to the guidelines of BNM. The financial position statement of the company which is also known as balance sheet describes that on a particular date what is the worth of the company. This statement is quite compulsory for every organization to maintain as it helps the stakeholder of the company to analyze the position of the company financially. It has been observed while analyzing the financial position statement of the company that the company is using the fair value accounting technique to report the worth of their assets. It has also been found that company has disclosed all the reserves and provisions while preparing the financial position statement (Htay Zaharin, 2011). Company has differentiated each and every type of asset and liabilities very well to make it clear for the stakeholders (Sulaiman, Majid Ariffin, 2015). The data have been presented by the company in such a manner that every person who is not even from finance and accounting background can also analyze the report of the company and reach to a result. While doing this analysis it has been found that the statements of the company are meeting with all the requirements of the BNM guidelines and thus the presentation and described result of the statements and data is reliable for every stakeholder and it becomes easy for them to understand the financial position of the company (MayBank, 2016). As discussed earlier, CIMB is one of the greatest banks in Asian territory and in Islamic banks. This Bank follows the guidelines of BNM to prepare its financial statements and comprehensive income statement. It has been observed through the financial statements of the CIMB that the presented data is reliable and it has been presented in such a way that any user can understand it easily. It has been also observed that this bank has followed each and every guideline very smoothly (CIMB, 2016). All the data have been disclosed by the company to present the honest statements. While preparing the comprehensive income statements, company has followed all the guidelines of BNM and prepared its statement accordingly. The extraction of the annual report of this Bank shows that the rules and guidelines of BNM are good for the bank or organization as well as for the stakeholders and other users (CIMB, 2016). While analyzing the income statements of MayBank it has been found that all the interest income and expenditure has been shown differently and presented according to the guidelines of BNM. The structure of this statement is totally according to the rules of GP8 (Sanayei Noroozi, 2009). It has been also found that all the data have been disclosed by the bank to make its statements more reliable. All the income and expenditure of the bank has been shown perfectly and the taxation amount has also been presented to deliver a good result to its users (Almaamun, 2010). It has been analyzed through the report of CIMB that all the incomes and expenses have been sho wn in such a way that every stakeholder can easily analysis the data which is required to him or her. The data even described about the dividends a shareholder would get. Thus it could be said that CIMB is presenting its income statement in a very good manner and totally according to the guidelines of BNM. The financial position statement of the company describes the real worth of all the assets of a company on a particular date. This statement is quite necessary for every organization to maintain as it helps the stakeholder of the company to analyze the position of the company financially (Paino, Bahari Bakar, 2011). It has been observed while analyzing the financial position statement of the company that the company is using the fair value accounting technique to report the worth of their assets. It has also been found that company has disclosed all the reserves and provisions while preparing the financial position statement. Company has mentioned all the assets and liabilities of the company very well to make it clear for the stakeholders (Djang et al, 2012). The data have been presented by the company in such a manner that every person who is not even from finance and accounting background can also analyze the report of the company and reach to a result. While doing this analysis it has been found that the statements of the company are meeting with all the requirements of the BNM guidelines and thus the presentation and described result of the statements and data is reliable for every stakeholder and it becomes easy for them to understand the financial position of the company. Thus it can be said after analyzing all the aspects of BNM guidelines, the financial position statement and comprehensive income statement of the company that the guidelines of BNM is good for all the parties like shareholders, customers, preparer, directors, CFO, stakeholders, auditors and other users. The guideline suggests the bank to follow the new rules, accounting techniques, accounting standards, estimations and assumptions based on the events and the knowledge to make the statements more reliable and help all the parties to do the best analysis accordingly to make the decision regarding investment, borrowing, divestment, projects etc. The MayBank and CIMB are the top banks in Malaysia and both of these banks are offering the Islamic banking facilities to their clients. For this they are mentioning and reposting very well into their statements too. The disclosure policies of BNM are also following by both of the banks very well. All the relevant data of the company has been disclosed very well by both the banks. The distinguished report of asset and liabilities has been presented very well. The guidelines of BNM are a good step of central bank of Malaysian as this would help every person in some manner. The new technique of analyzing the worth of the assets made it more reliable as earlier due to the historical cost accounting, almost all the data was not at all relevant. Thus it has been concluded that this step of central bank is appreciable and this technique would help every user of the financial data in some manner. Referencing: Almaamun, S. (2010). Islamic estate planning: Malaysian experience.Kyoto Bulletin of Islamic Area Studies,3(2), 165-185. Ameer, R., Othman, R., Mahzan, N. (2012). Information asymmetry and regulatory shortcomings in profit sharing investment accounts.International Journal of Islamic and Middle Eastern Finance and Management,5(4), 371-387. Ariff, M., Rosly, S. A. (2011). 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(2011). Shariah, social responsibilities and corporate governance of the Islamic banks in Malaysia.European Journal of Social Sciences,23(3), 382-391. Sanayei, A., Noroozi, A. (2009, April). Security of internet banking services and its linkage with users' trust: A case study of Parsian bank of Iran and CIMB bank of Malaysia. InInformation Management and Engineering, 2009. ICIME'09. International Conference on(pp. 3-7). IEEE. Sarea, A. M., Hanefah, H. M. M. (2013). The need of accounting standards for Islamic financial institutions.International Management Review,9(2), 50. Sulaiman, M., Majid, N. A., Ariffin, N. M. (2015). Corporate governance of Islamic financial institutions in Malaysia.Asian Journal of Business and Accounting,8(1), 65-93.